Our corporate culture is unique. It’s what sets us apart and enables us to operate at the forefront of our industry. At the heart of this culture are four core tenets that we call The Coventry Way.

Unequivocal excellence.

At Coventry, we share a common goal: to achieve excellence in all aspects of our company. We challenge ourselves and support one another in being the best we can for our clients and our firm. Our clients trust us to provide the best possible results and we take enormous pride in delivering on those expectations.


Integrity and trust are at the heart of our business. We maintain the highest ethical standards and fairness in everything we do. For this reason, more than any other, we are highly respected throughout the financial services industry.

A desire to be challenged.

We thrive on challenge. We are never satisfied and are constantly working to find new and better ways of doing things for both our clients and our firm. Our commitment to constant improvement is a hallmark of our company.

And then some…

We go the extra mile beyond the advertised and the expected. This is how we have built so many long-lasting, mutually beneficial relationships. Our approach is to always strive to exceed the expectations of our clients.